Retreating behind comic-book creator Hewlett’s animations gave him a new freedom to experiment. Even as Blur’s increasingly intrepid music distanced them from the creeping conservatism of Britpop during the late ’90s, Albarn had creative urges that couldn’t be satisfied within one of Britain’s biggest guitar bands. However, the concept of a virtual band had another appeal for Blur frontman Albarn: It allowed him to disappear. The traditional origin story says Damon Albarn and Jamie Hewlett conceived Gorillaz as a comment on the soullessness and artifice of pop at the turn of the millennium.
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